For Japanese companies looking to "increase sales" in the Vietnamese market That web marketing,Does this actually lead to sales? Design around the revenue structure, not just initiatives.Web marketing specialized in Vietnam
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Google PartnerCertification
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Yahoo! Adsauthorized distributor
a system that generates sales,one-stop implementation
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Working backward from the sales target,Build an end-to-end framework encompassing strategy, design, execution, and improvement
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Starting from an understanding of local Vietnamese consumers,Non-slip marketing design
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We will work alongside you on improvements until sales are generated,Marketing design and operations
Why do many companies in the Vietnamese marketDoes it not lead to sales?
The cause is not the initiative, but rather a structural design that is not worked backward from sales.In many companies,Web marketing as a strategy for attracting customers and acquiring conversionsview it asHowever, that alone will not increase sales.The role that marketing should fundamentally play is Working backward from sales targets, from strategy, design, and execution to improvement to design it as a single structure. Even if you pile up measures without this structure, while CVs and CPAs may improve, This leads to a situation where only sales fail to grow. This issue becomes more apparent in the Vietnamese market. Because consumer behavior and decision-making processes in Vietnam differ from those in Japan, Designing based on Japanese standards hypotheses causes structural discrepancies to surface as missed sales targets. As a result, a state of "putting in the effort but not leading to sales" becomes entrenched.At Abiliv Vietnam,We work backward from sales targets to design strategy, architecture, execution, and optimization as a single cohesive framework.
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Strategic challenges
Rather than starting from sales targets,The number of conversions and CPA are serving as the starting point.
I don't know why it doesn't lead to sales...
I'll solve it! Working backward from the sales KGI,Strategic design driven by business outcomes
- Reverse-engineer the required number of customer acquisitions, conversions, and advertising budget at the formula level based on sales targets, profit structures, unit prices, and conversion rates.
- Restructuring KPI design to include sales, profit, and LTV, rather than stopping at CV and CPA.
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Design challenges
Without understanding local consumers,I am designing a marketing strategy
Even though it's supposed to be targeted to the local audience, the response is poor...
I'll solve it! Starting from an understanding of local consumersMarketing design
- Structuring Vietnam's unique decision-making process through qualitative insights from local marketers, behavioral data, and competitor analysis
- “Build a design structure from scratch that sells well in Vietnam
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Implementation challenges
the intent behind the strategy and design is not being conveyed,Discrepancies widen during field implementation.
The execution result is not as intended...
I'll solve it! Preventing misalignmentone-stop execution system
- Trinity structure of a Japanese director, N1-certified interpreter, and local marketer
- Implementing strategy, production, advertising, and operations in a one-stop shop to accelerate decision-making
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Challenges for improvement
Improvements did not lead to increased sales,The PDCA cycle goes off track
It doesn't lead to increased sales even after making improvements...
I'll solve it! Starting from the sales KGI,Structural improvement-type PDCA
- Not stopping at improving CV and CPA, we also dive deep into and verify the sales and profit structures.
- Fix the cause of the misalignment from the "design structure" rather than the "measures"
Reasons for being able to solve problemsHere is the difference!! About Adivib Vietnam
Web marketing
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Strategic design capability based on sales KGI work backward from the sales KGIMarketing strategy design
We design a strategic structure that works backward from sales, profit, and LTV—rather than just CV or CPA—to ensure that initiatives directly impact revenue.
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Profit-design capability derived from business structure Business structure and profit pointsStrategic design derived from
We design strategies based on where profits are generated, rather than just customer acquisition volume. We avoid the structure where "sales grow, but no profit remains."
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Design capability based on an understanding of local consumers driven by Vietnamese consumersMarketing design
We design value streams by integrating qualitative insights from local marketers, behavioral data, and competitor analysis.
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Positioning design capability through competitive structure analysis Analyze the “structure” of local competitors,Identify winning positions
We break down the successful competitors“ messaging angles, creative trends, and price points to design a ”locally winning" position that determines where you can fight and win.
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An implementation structure that does not disconnect strategy from operations Make sure the strategy doesn't remain just a pie in the skyexecution structure
Without separating strategy, design, production, and advertising operations, By handling everything from end to end within a single company, we ensure that strategic intent is reflected directly on the front lines.
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Japan-Vietnam integrated decision-making structure Japanese quality × local marketerhybrid system
By having a Japanese director, an N1-certified interpreter, and a local marketer make decisions based on the same KGI criteria, we minimize misalignments, delays, and revisions.
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Structural Improvement-Type PDCA Design Skills Rather than improving the measures,PDCA for structural improvement
Not satisfied with just improving the numbers, we examine at the structural level why it does not lead to sales. We execute the PDCA cycle where improvements directly drive sales.
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Operational structure Over 20 Vietnamese staff members,A framework where PDCA improvement never stops
By establishing a team structure that handles the execution, analysis, and improvement of initiatives, we prevent reliance on specific individuals and keep the PDCA cycle moving.
Webマーケティングのサービス範囲
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Planning and strategy formulation
- Strategic design
- data analysis
- プランの策定
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広告運用
- Google広告
- Meta ads
(Facebook/Instagram) - Zalo広告
- TikTok Ads
- Youtube広告
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Social Media Management Services
- Submission project
- Content Creation (Images and Videos)
- Post proxy service
- Handling Comments and Messages
- Localization tone and manner design
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KOL / Influencer campaigns
- Influencer Design
- Influencer selection and coordination
- Content planning and production
- Posting schedule management
- Pre-posting check
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クリエイティブ制作
- Webサイト制作、改善
- 広告バナー制作
- Video production, filming
- Photography
- Model arrangement
- Narrator booking
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Translation
- Vietnamese translation
- English translation
- Native check
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Monthly Report / Improvement Cycle
- 成果レポート
- 改善提案
- Ad optimization
- data analysis
パッケージプランのご案内
| ライトプラン | スタンダードプラン | プレミアプラン | ||
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| 市場調査 | 国内におけるターゲットの検索動向 |
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| SNSトレンド調査 |
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| 訪日観光や日本関連商品の関心度分析 |
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| 市場調査+競合比較レポート | 利用不可 | 利用不可 |
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| 競合やベンチマークのSNS分析 | 利用不可 | 利用不可 |
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| 広告 | 広告運用※配信期間：3ヶ月※広告費実費:15万/月(1媒体)を含む |
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利用不可 |
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| 広告クリエイティブ |
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利用不可 |
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| Translation |
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利用不可 |
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| レポート |
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利用不可 |
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| インフルエンサー | インフルエンサー2名※掲載期間：原則半永久的 | 利用不可 |
フォロワー：5万~20万人規模
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フォロワー：20万~50万人規模
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| レポート | 利用不可 |
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| 料金 | お問い合わせください | お問い合わせください | お問い合わせください | |
※あくまで目安のパッケージセットです。詳細ヒアリングの上別途お見積りいたします。
Project workflow
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01
Contact Us
Please contact us first via the inquiry form or by phone.
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02
Hearing
I would be happy to hear the details either online or in person.After scheduling, we will discuss your requirements and challenges in detail.
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03
Quote
We will provide the optimal plan and estimate tailored to your requests.
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04
Contract
If you are satisfied with the proposal and estimate, we will proceed with the contract.
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Planning and drafting
ベトナム市場のユーザー行動・競合状況・トレンドを踏まえて、御社の目的達成に最も近い戦略を立案します。
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施策実行
各マーケティング施策を実行していきます
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Monthly Report and Improvement Proposals
I will submit a report visualizing the results and propose improvement strategies for the next month.
Frequently Asked Questions
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Regarding the cost
How much does it cost?
達成したい成果によって、最適なサポート内容は大きく変わります。
Therefore, we will first listen to the details of your situation and then propose the plan that best suits your company. -
About the contract
We do not have a local entity in Vietnam, so what kind of contract will it be?
Contracts with customers who do not have a local entity in Vietnam are treated as overseas transactions.Since the customer does not have a legal entity locally in Vietnam, the Foreign Contractor Tax (FCT) within Vietnam generally does not apply, butFor detailed tax processing, we recommend consulting experts in each respective country.
Can you handle estimates and contracts based on Japanese standards?
Yes, we will handle it in accordance with Japanese standards.
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About communication
Is it okay even if I don't understand Vietnamese?
Yes, management, planning, and strategy will be handled by the Japanese side, while post creation and localization will be handled by Vietnamese staff.
What tools do you use for communication and task management?
I mainly use the following.Chat: Teams- Data management: Git, GitHub- Task Management: BacklogWe will respond according to your requests, so please feel free to consult with us.
Is the meeting possible anywhere?
Yes, it is possible from anywhere in the world as long as you have an internet connection.To achieve efficient and prompt communication, meetings are frequently held online.If the customer has a base in Vietnam, we can also visit them.
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Webマーケティングについて
どのくらいで効果が期待できますか？
施策内容や市場状況により異なりますが、一般的には数ヶ月で効果が現れるケースが多いです。具体的な期間については、個別の状況により異なります。
Which social media platform is best for the Vietnam market?
Facebook, TikTok, and Instagram are the mainstream platforms. The optimal medium changes depending on the industry, purpose, and target audience.
Do we need to prepare the content plan here?
Not needed. Based on market analysis and competitive research, our company will create the plan.
Can you also handle ad management at the same time?
Yes, it is possible. We can handle everything from social media ads and Google ads to KOL campaigns in one package.