To Japanese companies expanding their business in Vietnam Even though it appears on Google Maps, visits are not increasing.The cause lies in the "design phase" of MEO. Vietnamese MEO design to drive store visits
No problem even if you don't have knowledge or organization of MEO. Why not start with a free consultation to see if your strategy is designed to drive store visits in the Vietnamese market?
Establish the decision to visit,Vietnam MEO design
-
Assuming local user behavior,Design that helps users determine if it is for them
-
In the comparison stage, "the reasons to go to this store"Information architecture for decision-making
-
Do not stop after the judgment,Designing a direct traffic flow leading up to a store visit
For MEO measures in VietnamReasons for failure
Even though we appear in map searches on services like Google Maps, our store visits are not increasing.This is the most common failure pattern in Vietnamese MEO.MEO is not a strategy for "getting found," but
This is the final decision-making stage for choosing or not choosing among multiple stores.
However, in many Japanese companies,
Operating under the assumption that we made the right judgment with a Japanese sensibility, the operation moved forward with the mindset that "everything is fine because we are leaving it up to the locals,"the decision-making structure of what leads local Vietnamese users to decide to visit a store,
It is completely missing from the design.
As a result, even though it is displayed, it cannot be selected,
Without even understanding why it isn't leading to store visits, unnecessary costs just keep piling up.
This is the true identity of the “hard-to-notice failure” in Vietnam's MEO.
If this situation continues, it becomes impossible to even determine whether our customer attraction is weak, the location is bad, or our strategies are wrong.In other words, this failure is not happening because of "not knowing,"
This is happening because it was not designed with store visits in mind.
Based on the behavioral characteristics of local Vietnamese users,following the actual store visit decision order of "fit → trust → motivation → action",
“We design Google Maps information with the premise of being chosen.
-
Challenges of suitability design
To the person looking for this,Not recognized as a candidate
I don't know if it's for me
I'll solve it! Simultaneous discovery and adaptationdesign that makes it work
- Clarify the target audience and usage scenarios according to the local users' search context.
- Design an information structure that allows users to determine that the content is relevant to them the moment it appears
-
Challenges in trust design
Is this shop okay?has not been resolved
I'm nervous about going for the first time...
I'll solve it! Building trust to eliminate pre-visit anxiety
- Clarify the information local users use to make trust judgments
- Optimize information, photos, reviews, and notations according to reliability judgment.
-
Challenges in Motivation Design
It doesn't have to be nowit is determined that
Let's pass on it today...
I'll solve it! Designing Motivations to Prevent Postponing Store Visits
- Design information that instantly conveys why you should go now
- Utilizing recency and exclusivity as decision-making triggers
-
Challenges of behavioral design
How should I act?I don't know
It's a hassle to look for...
I'll solve it! Design of behavioral pathways to ensure customers don't get lost before arriving at the store
- Organize business hours, location, and contact information for quick reference.
- Optimized for an information layout where the "next action to take" is clear at a glance
Reasons for being able to solve problemsHere is the difference!!Abibve Vietnam's MEO Strategy
The biggest difference with Abiliv Vietnam is that it is designed based on an understanding of Vietnam's customer store-visit decision-making structure.
-
field action understanding the store visit decision-making structure in VietnamDesigning based on premises
We routinely observe local users' store-visiting behavior through the operation of consumer media. Since we design based on what they see and in what order they make decisions, there is no discrepancy between display and judgment.
-
Information architecture from the consumer's perspective Cultivated through the operation of lifestyle magazines“The design capability of ”the side being judged"
Through the operation of lifestyle magazines, we have accumulated the perspective of the party being compared. We design by prioritizing information that is actually used for decision-making, rather than what we "want to convey."
-
expertise in suitability design Instantly figure out if it's for youAbility to organize information for decision-making
Deconstruct decision criteria by visit scenario, customer demographic, and purpose. Design an information structure that is less likely to be eliminated as "different" during the comparison stage.
-
Visualization of trust judgment Information elements that foster trustI understand.
We capture both quantitative and qualitative aspects of elements actually used to assess local reliability, such as reviews, photos, and descriptions. We reduce pre-visit anxiety through structure rather than intuition.
-
Motivation Trigger Design The reason not to go nowDesign that leaves nothing behind
Designing only with information that leaves no hesitation during comparison, based on the psychology of procrastination. Leaving no room for the decision to put it off for later.
-
Ability to design user behavior flows Ensure customers don't get lost on their way to the storeInformation placement
Through design know-how that eliminates pre-decision hesitation points, we arrange information to prevent searching and overthinking, leading directly to immediate action.
-
End-to-end design without fragmentation MEO with “visibility tactics”I won't let it end
We will design "fit -> trust -> motivation -> action" as a seamless decision-making experience where the decision to visit a store is not interrupted along the way.
-
Local and Japanese design structure maintain judgment accuracy without losing itHybrid design
We align local nuances with Japanese intentions during the design phase to create a reproducible MEO design that prevents individual dependency and misinterpretations.
Even though it shows up on Google Maps,Customer visits are not increasing.The cause lies in the "design phase" of MEO.
来店につながるベトナムMEO対策
Project workflow
-
01
Contact Us
Please contact us first via the inquiry form or by phone.
-
02
Hearing
I would be happy to hear the details either online or in person.
-
03
Quote
We will provide the optimal plan and estimate tailored to your requests.
-
04
Contract
If you are satisfied with the proposal and estimate, we will proceed with the contract.
-
05
MEO対策の提案
分析結果をもとに MEO施策を設計し、実行方針を明確にします。
-
06
MEO対策の実施
設計に基づき、MEO対策を実行していきます
-
07
結果報告・改善提案
結果を数値化して振り返り、次回の改善を提案して実行していきます。
Frequently Asked Questions
-
About the contract
We do not have a local entity in Vietnam, so what kind of contract will it be?
Contracts with customers who do not have a local entity in Vietnam are treated as overseas transactions.Since the customer does not have a legal entity locally in Vietnam, the Foreign Contractor Tax (FCT) within Vietnam generally does not apply, butFor detailed tax processing, we recommend consulting experts in each respective country.
Can you handle estimates and contracts based on Japanese standards?
Yes, we will handle it in accordance with Japanese standards.
-
About communication
ベトナム語が話せなくても大丈夫ですか？
はい、大丈夫で。We have on staff JLPT N1-certified communicators (translators and interpreters) as well as Japanese directors.
Is the meeting possible anywhere?
Yes, it is possible from anywhere in the world as long as you have an internet connection.To achieve efficient and prompt communication, meetings are frequently held online.If the customer has a base in Vietnam, we can also visit them.
-
MEOについて
SEO（Webサイト検索）と何が違うのですか？
SEOはWebサイト全体を対象としますが、MEOは「地図上の店舗情報」を最適化します。実店舗を持つビジネスには、即時性が高く地域に特化したMEOが非常に有効です。
Googleビジネスプロフィール（旧マイビジネス）のログイン権限は渡す必要がありますか？
はい、管理権限を共有いただくことで、弊社にて情報の更新や写真の投稿、分析レポートの作成などの運用をすべて代行いたします。