Vietnam-Focused Influencer (KOL) Marketing Companies that succeed in Vietnam are strategically leveraging influencers.
It's okay even if your objectives and KPIs are unclear. We will work backward from the desired results to organize them.
We focus on designing "how to achieve results,” not “who to use.”
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Design based onresults, not follower count
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A bilingual system that ensures Japan’s intentions are implemented in Vietnam without any misalignment
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If your objectives or KPIs are unclear, we’ll start by helping you clarify your goals.
Reasons Why Influencer (KOL) Marketing Fails
The reason campaigns in Vietnam fail to deliver results isn’t due to the influencers" popularity or the cost. Many companies start by thinking about "who to use" andskip over the most critical step: designing a strategy for "how to drive results." As a result, they end up with nothing but view counts, failing to achieve business results.At Abilive Vietnam, we design influencer (KOL) campaigns with a focus on how to drive results.
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Strategic challenges
The initiative is moving forward without it beingclear who it is intended for
The target is off, so we're not seeing results...
I'll solve it! Strategy Design That Targets Only the Segments Directly Linked to Sales and Conversions
- Targeting based on local user behavior data
- Concentrate on the segments that yield results easily, rather than overall optimization.
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Design challenges
Even using famous influencers (KOLs) doesn't lead to results.
We're getting views, but they're not translating into results...
I'll solve it! Influencer Strategy Based on Desired Outcomes
- Design KOL roles according to results
- Select influencers after design
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Challenge of expression
Expressions based on Japanese standards don't resonate in Vietnam
Ican't seem to get my point across...
I'll solve it! Designing Japan’s "Message" in a Form That Resonates in Vietnam
- Articulate the Japanese side's intent before proceeding with the design.
- Local staff check if the expression has the risk of causing a backlash
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Operational challenges
I'm worried that influencers might get out of control.
I don't know what's going on...
I'll solve it! Operations Using a "Bridge" System to Prevent Misunderstandings Between Japan and Vietnam
- Staff with N1 certification are constantly present as bridges to prevent misunderstandings.
- A local Japanese director centrally manages progress, quality, and reporting.
Why We Can Solve Your Problems—Here’s What Sets Us Apart!! Abilive Vietnam’s Influencer (KOL) Marketing
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Strategy We focus on strategic design that stays true to the fundamentals and works backward from the desired outcomes.
Rather than starting with "selection," we first define business outcomes (conversions, inquiries, store visits, etc.).We have a system in place to build strategies by working backward from these outcomes.
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Strategy Localization Strategies Based on Local Trends
We formulate strategies well-versed in local conditions, such as Vietnam's unique platform ecosystem (the distinct uses of Facebook and TikTok) and the guidance funnel to Zalo.
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Design The Process of Designing Influencers by Role
Break down the roles of influencers (KOLs) based on which stage they influence: "awareness," "consideration," or "action." After completing that design, we select the optimal influencers.
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Design Designing the Entire User Journey from Post to Action
We do not use influencers as isolated “points,” but rather design the entire journey from post to destination page to completion of action as a single, cohesive pathway.
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expression Japan × Vietnam Double-Check System
A Japanese director and local native-speaking staff review the content from different perspectives.We strike a balance between the standards a Japanese company must uphold and expressions that are credible to the local audience.
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expression An On-Site Inspection System to "Prevent" the Risk of Backlash
Staff with a deep understanding of local culture and lifestyle context check the content. We prevent “cultural faux pas” that tend to happen when Japanese expressions are used as-is.
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Operation A "Bridge" Operational Framework to Prevent Misunderstandings Between Japan and Vietnam
To prevent gaps not only in language but also in business customs, perceptions, and priorities, a Vietnamese staff member who has passed the JLPT N1 constantly acts as a bridge.
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Operation A system for conducting, managing, and reporting in accordance with Japanese standards
Rather than leaving things to local teams, we oversee projects in accordance with the project management, reporting frequency, and deadline expectations required by Japanese companies. We manage influencer campaigns as “controllable operations.”
Vietnam-Focused Influencer (KOL) Marketing
Companies that succeed in Vietnam are strategically leveraging influencers.
Scope of influencer (KOL) marketing services
Abilive Vietnam is not just a company that arranges influencers (KOLs). We provide end-to-end support, from planning to execution, to help you achieve results.
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Strategy and planning
- Clarification of objectives
- Define KPI and KGI
- Target selection
- Selection of social media platforms
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Design, selection, and procurement
- Influencer Design
- Influencer selection and coordination
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Content production and progress management
- Content planning and production
- Posting schedule management
- Pre-posting check
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Social Media Advertising Management
- Meta Ads(Facebook/Instagram)
- Zalo Ads
- TikTok Ads
- YouTube ads
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Reporting and Improvement Proposals
- Visualization of post results
- Improvement proposals for the next initiative
Project workflow
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01
Contact Us
Please contact us first via the inquiry form or by phone.
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02
Hearing
We’ll discuss the details with you online or in person. After coordinating aschedule, we’ll discuss your requirements and challenges in detail.
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03
Quote
We will provide the optimal plan and estimate tailored to your requests.
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04
Contract
If you are satisfied with the proposal and estimate, we will proceed with the contract.
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05
Strategy and planning
Based on Vietnamese user behavior, the competitive landscape, and market trends, we will formulate the social media strategy that best achieves your company's objectives.
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06
Influencer (KOL) selection
Based on the strategy, we will select the optimal candidate.
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Firsthand experience + Video production
Influencers experience it firsthand and create images and videos for their posts.
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08
Pre-posting check
Our staff, who understand local culture and lifestyle, review the content. This helps us prevent "cultural faux pas" that often occur when
Japanese expressions are used as-is. -
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Post and run promotion
Once you've finished reviewing it, it's time to post.To help the post reach an even wider audience, you can also run the post itself as an ad (a social media sponsored post).
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Monthly Report and Improvement Proposals
We don't just post and forget; we quantify the results and review them.
Frequently Asked Questions
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Regarding the cost
How much does it cost?
The optimal support we can provide varies significantly depending on the results you wish to achieve. Therefore, we will first discuss your situation in detail and then propose the plan that best suits your company.
Can you accommodate us even with a small budget?
It is possible, but we may decline depending on the purpose. This is because initiatives that do not lead to results ultimately result in nothing but costs. We will be honest with you about whether or not we can proceed during the design phase.
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About the contract
We do not have a local entity in Vietnam, so what kind of contract will it be?
Contracts with customers who do not have a legal entity in Vietnam are treated as international transactions.Since these customers do not have legal entity status in Vietnam, the "Foreign Contractor Tax (FCT)" is not typically applicable within Vietnam; however, we recommend that you consult with experts in each respective country regarding thespecific tax treatment.
Can you handle estimates and contracts based on Japanese standards?
Yes, we will handle it in accordance with Japanese standards.
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About influencers (KOLs)
Will using a famous influencer (KOL) yield results?
It doesn't always happen. There are many cases where high view counts and popularity do not translate into business results. At Abilive Vietnam, we select KOLs after designing their roles based on a results-oriented approach.
How much importance should I place on the number of followers?
The importance of a KOL varies significantly depending on the objective. The ideal KOL profile differs between awareness-building objectives and comparison- or action-oriented objectives. Rather than judging solely by the number of followers, we design our strategy based on “which specific outcomes we want them to drive.”
I am worried because I don't know the situation with influencers in Vietnam.
Many Japanese companies feel uneasy about differences in language, business practices, and reporting accuracy. Staff who have earned the N1 certification and Japanese directors are always involved to ensure management in accordance with Japanese standards.
Do you ever find yourself leaving everything up to influencers (KOLs)?
No. We design and review the content, structure, and schedule of posts in advance. Our basic policy is to avoid creating a situation where “we don’t know what will come up.”
Are there risks of online backlash or brand damage?
While we can’t eliminate risk entirely, we can minimize it in advance. Our local staff review the content to ensure it is culturally appropriate, uses appropriate phrasing, and avoids the risk of causing a backlash.
Won't this end up as a one-off initiative?
We don't just stop at producing the results. We analyze the results and implement them as part of our ongoing operations, including plans for how to improve moving forward.
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About SNS advertising
Can we run social media ads in conjunction with influencer posts?
To further amplify the post, you can also run the post itself as an ad (paid social ad).