For Japanese companies looking to "increase sales" in the Vietnamese market Is your web marketing really driving sales? Design based on revenue structure, not individual tactics. Web marketing specialized for Vietnam
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Google PartnerCertification
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Authorized Yahoo! Advertising Agency
Implement a revenue-generating system all in one place
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Work backward from sales targets to build an end-to-end process encompassing strategy, design, execution, and improvement
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Marketing Strategies That Stay on Target, Based on an Understanding of Local Consumers in Vietnam
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Marketing Strategy and Execution: We Work Closely with You on Improvements Until You See Results
Why Do So Many Companies Fail to Generate Sales in the Vietnamese Market?
The root cause lies not in the specific initiatives themselves, but in a "design structure that isn’t backward-engineered from sales targets." Many companies view web marketing as a means of driving traffic or generating conversions . However, that alone won’t increase sales. The role that marketing should truly play is to work backward from sales targets and design a unified framework that encompasses strategy, design, execution, and improvement. If you keep piling on initiatives without this framework, you may see improvements in conversions and CPA, but you’ll end up in a situation where revenue alone fails to grow. This problem becomes even more apparent in the Vietnamese market . Since consumer behavior and decision-making processes in Vietnam differ from those in Japan, designing based on hypotheses rooted in Japanese standards leads to structural misalignments that manifest as unmet revenue targets. As a result, a situation where "we’re doing everything but it’s not translating into sales" becomes entrenched. At Abilive Vietnam, we work backward from sales targets to design a unified framework encompassing strategy, planning, execution, and improvement .
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Strategic challenges
The starting point is not sales targets, but rather the number of conversions and CPA.
I don't know why it doesn't lead to sales...
I'll solve it! Strategy Design Based on Business Outcomes, Derived from Sales KGIs
- Reverse-engineer the required number of customer acquisitions, conversions, and advertising budget at the formula level based on sales targets, profit structures, unit prices, and conversion rates.
- Restructuring KPI design to include sales, profit, and LTV, rather than stopping at CV and CPA.
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Design challenges
They are designing their marketing strategies without properly understanding local consumers.
Even though it's supposed to be targeted to the local audience, the response is poor...
I'll solve it! Marketing Strategy Based on an Understanding of Local Consumers
- Structuring Vietnam's unique decision-making process through qualitative insights from local marketers, behavioral data, and competitor analysis
- “Build a design structure from scratch that sells well in Vietnam
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Implementation challenges
When the intent behind the strategy and design isn't communicated, discrepancies widen during actual implementation.
The execution result is not as intended...
I'll solve it! A One-Stop Execution System That Prevents Discrepancies
- Trinity structure of a Japanese director, N1-certified interpreter, and local marketer
- Implementing strategy, production, advertising, and operations in a one-stop shop to accelerate decision-making
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Challenges for improvement
Improvements aren't translating into sales, and the PDCA cycle is going off track
It doesn't lead to increased sales even after making improvements...
I'll solve it! Structural Improvement-Oriented PDCA Based on Sales KGI
- Not stopping at improving CV and CPA, we also dive deep into and verify the sales and profit structures.
- Fix the cause of the misalignment from the "design structure" rather than the "measures"
Why We Can Solve Your Problems—Here’s What Sets Us Apart!! Abilive Vietnam’s Web Marketing
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Strategic design capability based on sales KGI Designing Marketing Strategies by Working Backward from Sales KGIs
We design a strategic structure that works backward from sales, profit, and LTV—rather than just CV or CPA—to ensure that initiatives directly impact revenue.
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Profit-design capability derived from business structure Strategy Design Based on Business Structure and Profit Drivers
We design strategies based on where profits are generated, rather than just customer acquisition volume. We avoid the structure where "sales grow, but no profit remains."
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Design capability based on an understanding of local consumers Consumer-Centric Marketing Strategy for Vietnam
We design value streams by integrating qualitative insights from local marketers, behavioral data, and competitor analysis.
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Positioning design capability through competitive structure analysis Analyze the “structure” of local competitors and identify a winning position
We break down the successful competitors“ messaging angles, creative trends, and price points to design a ”locally winning" position that determines where you can fight and win.
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An implementation structure that does not disconnect strategy from operations An Execution Framework That Ensures Strategies Don’t Remain "Pie in the Sky"
Without separating strategy, design, production, and advertising operations, By handling everything from end to end within a single company, we ensure that strategic intent is reflected directly on the front lines.
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Japan-Vietnam integrated decision-making structure A Hybrid Approach Combining Japanese Quality and Local Marketers
By having a Japanese director, an N1-certified interpreter, and a local marketer make decisions based on the same KGI criteria, we minimize misalignments, delays, and revisions.
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Structural Improvement-Type PDCA Design Skills PDCA Focused on Structural Improvements Rather Than Tactical Ones
We don’t settle for mere numerical improvements; instead, we examine the underlying structure to determine why they aren’t translating into sales. We implement a PDCA cycle that ensures improvements directly drive sales.
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Operational structure Over 20 Vietnamese staff members; a system where PDCA-based improvement never stops
By establishing a team structure that handles the execution, analysis, and improvement of initiatives, we prevent reliance on specific individuals and keep the PDCA cycle moving.
Are your company's web marketing efforts generating sales results?
Vietnam-Specific Web Marketing Built by Working Backward from Sales
Scope of web marketing services
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Planning and strategy formulation
- Strategic design
- data analysis
- Formulating a plan
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Ad management
- Google Ads
- Meta ads
(Facebook/Instagram) - Zalo Ads
- TikTok Ads
- YouTube ads
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Social Media Management Services
- Submission project
- Content Creation (Images and Videos)
- Post proxy service
- Handling Comments and Messages
- Localization tone and manner design
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KOL / Influencer campaigns
- Influencer Design
- Influencer selection and coordination
- Content planning and production
- Posting schedule management
- Pre-posting check
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Creative production
- Website creation and improvement
- Ad banner creation
- Video production, filming
- Photography
- Model arrangement
- Narrator booking
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Translation
- Vietnamese translation
- English translation
- Native check
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Monthly Report / Improvement Cycle
- Progress report
- Proposal for improvement
- Ad optimization
- data analysis
Package Plan Information
| Light Plan | Standard Plan | Premium Plan | ||
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| Market research | domestic target search trends |
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| SNS trend survey |
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| Interest analysis of inbound tourism to Japan and Japan-related products |
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| Market Research + Competitor Comparison Report | Unavailable | Unavailable |
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| Competitor and benchmark social media analysis | Unavailable | Unavailable |
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| Advertisement | Ad Campaign Management*Campaign Duration: 3 months*Includes actual ad costs: 150,000 JPY per month (per media outlet) |
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Unavailable |
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| advertising creative |
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Unavailable |
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| Translation |
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Unavailable |
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| Report |
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Unavailable |
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| Influencer | Two influencers*Publication period: Generally indefinite | Unavailable |
Followers: 50,000 to 200,000 scale
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Followers: 200,000 to 500,000 scale
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| Report | Unavailable |
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| Fee | Please contact us | Please contact us | Please contact us | |
*This is merely a standard package set. A separate estimate will be provided after a detailed consultation.
Project workflow
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01
Contact Us
Please contact us first via the inquiry form or by phone.
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02
Hearing
We’ll discuss the details with you online or in person. After coordinating aschedule, we’ll discuss your requirements and challenges in detail.
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03
Quote
We will provide the optimal plan and estimate tailored to your requests.
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04
Contract
If you are satisfied with the proposal and estimate, we will proceed with the contract.
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05
Planning and drafting
Based on user behavior, the competitive landscape, and trends in the Vietnamese market, we will formulate a strategy that brings you closest to achieving your goals.
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06
Implement the measure
We will execute each marketing initiative.
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Monthly Report and Improvement Proposals
I will submit a report visualizing the results and propose improvement strategies for the next month.
Frequently Asked Questions
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Regarding the cost
How much does it cost?
The optimal support we can provide varies significantly depending on the results you wish to achieve.
Therefore, we will first discuss your situation in detail and then propose the plan that best suits your company. -
About the contract
We do not have a local entity in Vietnam, so what kind of contract will it be?
Contracts with customers who do not have a legal entity in Vietnam are treated as international transactions.Since these customers do not have legal entity status in Vietnam, the "Foreign Contractor Tax (FCT)" is generally not applicable within Vietnam; however, we recommend that you consult with experts in each respective country regarding thespecific tax treatment.
Can you handle estimates and contracts based on Japanese standards?
Yes, we will handle it in accordance with Japanese standards.
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About communication
Is it okay even if I don't understand Vietnamese?
Yes, management, planning, and strategy will be handled by the Japanese side, while post creation and localization will be handled by Vietnamese staff.
What tools do you use for communication and task management?
We primarily use the following tools:・Chat: Teams・Data Management: Git, GitHub・Task Management: Backlog We’ll be happy to accommodateyour specific needs, so please feel free to contact us.
Is the meeting possible anywhere?
Yes, as long as you have an internet connection, this is possible from anywhere in the world. To ensureefficient and prompt communication, we increasingly conduct meetings online.If you have an office in Vietnam, we can also visit you there.
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About Web Marketing
How soon can I expect results?
While results vary depending on the specific measures taken and market conditions, in general, results often become apparent within a few months. Theexact timeframe depends on individual circumstances.
Which social media platform is best for the Vietnam market?
Facebook, TikTok, and Instagram are the mainstream platforms. The optimal medium changes depending on the industry, purpose, and target audience.
Do we need to prepare the content plan here?
Not needed. Based on market analysis and competitive research, our company will create the plan.
Can you also handle ad management at the same time?
Yes, it is possible. We can handle everything from social media ads and Google ads to KOL campaigns in one package.